You can read all of our picks for “Underrated Scene Of The Week” here. For this week’s most underrated scene, we’re diving deep into a music video that has singlehandedly revived the signature emo-rock sound of the early 2000s. The alt/indie icon of the Korean music industry, WOODZ, has officially dropped the music video for ‘I Hate You’, the lead single from his latest mini-album ‘COLORFUL TRAUMA’ and it is everything we could have imagined and more! Tracing influences from bands like Paramore, My Chemical Romance, and Green Day, ‘I Hate You’ boasts an extraordinary aesthetic, whether that be visual or sonic. WOODZ’s unshakeable vocals posit him in the forefront of the arrangement, backed by an excellent band of artists who bring the song to life. This is exactly the wind of change that the K-Pop industry desperately needs and deserves. The music video for ‘I Hate You; derives strongly from a vein of rebellion in full colour. From the punk-inspired hairstyles to the eyeliner overload, everything about the styling adds to the immersion of the song. However, what truly makes it stand out is its artistic innovation. The myriad motifs, allusions, and metaphors that pervade the imagery of the music video brilliantly convey the essence of the lyrics. The music video opens with WOODZ in a freight elevator, deeply reminiscent of yet distinct from Radiohead’s ‘Lift’. Symbols of self-imposed confinement representing the emotional state of being stuck on a former flame appear throughout the video, acting as preludes to the liberation of the chorus, as indicated by the bright blue skies of freedom. From the exaggerated plastic bag over his upper body suffocating him, albeit yet ever so slowly, to the deluge of receipts he’s buried under, the faceless mummies of negativity creeping up on him and the glass chambers imprisoning him (arguably without a lock), WOODZ is engulfed by the remnants of heartbreak and grief. This sentiment finds a climax at around the 2-minute mark when the refrain kicks in. We see WOODZ in a glass box on display, much like an art installment at a museum. There’s a sense of vulnerability and contrasting readiness in his stance, which pictures him both kneeling and moving up at the same time. In the very next shot, WOODZ is in a more relaxed position of surrender, while the entity denoting WOODZ’s feelings of hurt, anger, and hatred is trapped inside. WOODZ soon realizes that the only way to truly heal is to feel his emotions to the fullest, even if it leaves him bruised and bleeding. If this isn’t pure creative genius, we don’t know what is! WOODZ has once again outdone not only the music industry but also himself and we couldn’t be more excited to be living in the same timeline as this legend. What was your favourite scene from WOODZ’s music video for ‘I Hate You’? Tell us in the comments section down below!
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