Prior to their official debut in June, OMEGA X promoted the “Blossom the Hope” public campaign as supporters and helped overcome the COVID-19 pandemic. The campaign was hosted by the COEX MICE Cluster (CMC) committee consisting of 16 trade centers including the Gangnam district office and COEX. Along with supporting the campaign, OMEGA X was the first rookie K-pop group to be covered on the digital display signage at Starfield COEX Mall in Gangnam-gu Seoul, South Korea, which is Korea’s largest signage and often referred to as “Korea’s Times Square.” OMEGA X and their “Vamos” music video will be shown to citizens of Seoul on the mega-sized K-pop Square display that is 81 meters wide and 20 meters tall, as well as on CMC committee’s signages at COEX Media Tower, Parnas Media Tower, Hyundai Department Store’s H-Wall, Millennium Plaza Media, COEX Xpace, COEX Mall DID, Megabox, and Underworld Panorama. OMEGA X’s digital signage advertising is the first case of K-pop group’s contents being exposed through all channels since the COEX and the Trade Center area have been selected as the first unlimited outdoor display advertising zone. K-pop group OMEGA X successfully completed their activities with their first mini album “Vamos,” and the members are communicating with fans through digital content. OMEGA X plans to support CMC through their second collaboration and stage a comeback in the second half of the year.
